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Medicine Group Literature Review Article ID: igmin122

Market Structure and Market Behavior Analysis of Anti-Monopoly of Platform Economy

Public Health Affiliation

Affiliation

    School of Economics and Management, Northwest University, Xi’an, 710127, China

Abstract

Monopoly and anti-monopoly regulation in the field of platform economy has gradually become a hot and difficult issue of global concern. Based on the competitive monopoly market structure of the platform economy, algorithmic price discrimination, algorithmic price collusion, exclusive monopoly agreements and prohibitions, and other price and nonprice market behaviors, this paper conducts a case study on the relationship between the special market structure, market behavior, and anti-monopoly regulation in the field of the platform economy. The study finds that the market behavior of the Platform economy is relatively independent of the market structure. The market structure of digital platforms is effective, realizing the transformation of the Marshall Conflict. The focus of anti-monopoly regulation of the Platform economy should be on market behavior.

References

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    2. Helfat CE, Raubitschek RS. Dynamic and integrative capabilities for profiting from innovation in digital platform-based ecosystems. Research Policy, 2018; 47(8):1391-1399.
    3. Zhang W. The Impact of the Platform Economy on Urban–Rural Integration Development: Evidence from China. Land. 2023; 12: 1417. https://doi.org/10.3390/land12071417
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    7. Tao L, Mulayi J. The Origins, Challenges, and Governance of Internet Monopoly Enterprises: A Review of Research Progress. Communication of Finance and Accounting.2021; 878(18):13-17+54.
    8. Huai L.The Impact of the New Economy: Structural Changes and Theoretical Evolution. Economic Perspectives.2001; (02):10-14.
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    10. Zhi S, Wenjun J, Baowen S. Hierarchical Monopolyand Competition:Characteristics of Internet Industry’s Market Structure Analysis of Internet Platform. Journal of Management World. 2018; 34(04):80-100+187-188.
    11. Yunxia Y, Xin C. Discourse Monopoly of Internet Platform Giants in Hegemonic Countries and China's Countermeasures. World Socialism Studies. 2021; 6(11):84-93+116.
    12. Haucap J. Competition and Competition Policy in a Data-Driven Economy. Intereconomics.2019; 54(4):201-208.
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